Privacy Policy
Last updated: 2/19/2026
VALR Supply Co. (“VALR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information. By using our website, you consent to the practices described below.
Information We Collect
- Name, email address, and phone number (if provided)
- Billing and shipping addresses
- Order history and account information (if an account is created)
- Communications with us
- IP address, browser type, device data, and pages viewed
Payment Information: Payments are processed securely through Shopify and authorized third-party payment providers. VALR Supply Co. does not store full payment card information on our servers.
Account Information: When you choose to create an account with VALR Supply Co. or Enigma by VALR, we may collect your name, email address, and order history, along with any other information you choose to provide, in order to facilitate account functionality and registry benefits.
Note: Certain benefits associated with qualifying purchases may require an account in order to be properly assigned. If an account is not created, it may not be possible to associate those benefits with a purchase.
How We Use Your Information
We use your information to process orders, communicate with you, provide customer support, send marketing communications (with consent), improve services, detect fraud, and comply with legal obligations.
We do not sell personal information for monetary consideration.
Do Not Sell or Share My Personal Information
Under the CCPA, California residents may request disclosure or deletion of personal information and may opt out of sale or sharing. VALR does not sell personal information. Limited marketing tools may qualify as “sharing” under California law.
To submit a request, email [email protected] with subject line “CCPA Request.”
Legal Basis for Processing (EEA & UK Users)
We process personal data under contractual necessity, legitimate interests, consent, and legal obligations. You may withdraw consent at any time by contacting [email protected].
SMS & Mobile Communications
If you opt in to SMS communications, we may send order updates and marketing messages. Message frequency may vary and standard message rates may apply. Reply STOP to opt out at any time.
We do not share SMS consent data with third parties for their own marketing purposes.
Data Retention & Security
We retain personal information only as long as necessary to fulfill orders, comply with legal obligations, and enforce agreements. Reasonable safeguards are implemented; however, no system is 100% secure.
International Users
If you access our website from outside the United States, your information may be transferred to and processed in the United States.
Children’s Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this Privacy Policy periodically. Continued use of the website constitutes acceptance of updates.